How to lead.
How to market.
How to… fill in the blank with just about any action needed in business and there is a book, blog, podcast, or whitepaper to help you learn more. But there’s one resource consistently missing and badly needed. How to client.
If you’ve hired an agency in the past with not-so-great results, there’s a good chance that you didn’t know how to client. It’s rare that an agency will take the time to share best practices on how to get the most out of the relationship before diving into the creative process, which will last for a little while but not for the long term.
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