3 ways your credit union can increase digital engagement

This year’s “unprecedented times” may have lasted a lot longer than we all originally imagined — and it’s now clear that, at least for the foreseeable future, member engagement will be digitally driven.

The good news? Credit unions are already a step ahead: credit unions and community banks have higher customer and member engagement levels than national banks, according to Gallup. But there’s no need to rest on your laurels, especially when it comes to the rapidly changing online world. Here are three ways your credit union can increase digital member engagement:

1. Meet them on mobile 

By now, we all know the importance of your credit union’s mobile banking app. But it’s equally important to provide your members with a seamless, enjoyable mobile experience. This is a key tool for connecting with younger members: millennials are three times more likely to use mobile banking services than other generations, and Gen Z likely won’t be far behind.

But these days, it’s not just young adults who are banking from their smartphones. Take this opportunity to create a mobile experience as pleasant and frictionless as a trip to your physical branch — because that’s likely the main kind of “visit” most of your members will be making these days.

 

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