4 questions that show how analytics supports a solid response to COVID-19
From direct deposits to direct outreach, analysts are greasing the gears of member service as they spin like never before.
The COVID-19 pandemic has pushed analytics teams out of their cubicles and onto the front lines as they identify for their credit unions which members need help the most and how to deliver it. They are spotting trouble in the fall offs of direct deposits and timely loan payments. They’re also parsing channel usage and branch traffic for actionable insight that decision-makers can use for tactical changes now and strategic planning later.
Here, six accomplished credit union data analysts share what’s happening inside their shops.
Affinity Plus Federal Credit Union
Stephen Geyen has been vice president of business intelligence for the past five years at Affinity Plus Federal Credit Union($2.4B, St. Paul, MN).
How are you using analytics to serve members during this crisis?
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