Here’s a deep thought for ya: If your credit union exists on the fourth page of a Google search, does it really exist at all?

Well, sure, it technically exists, but does it exist in the minds of consumers and potential new members? Probably not.

The key to capturing your online audience is through a strong SEO (Search Engine Optimization) strategy. According to Forbes magazine, SEO “remains one of the single-most important components of any organization’s branding efforts and online presence.” Still not convinced an SEO strategy is for your credit union? Well, let’s look at some important reasons why you should invest in SEO.

Grab more market share

It’s estimated that somewhere between 80-90% of customers go to the Internet prior to making most purchases. It won’t be long before everyone is searching for products, services and businesses online. Do you want these eager consumers to be able to find your CU, or not? Without an SEO strategy in place, people will have a difficult time finding you and will instead find your competitions.

One of the best ROI’s

SEO will reward your credit union’s bottom line at a higher rate than most traditional forms of offline advertising. SEO is an inbound marketing strategy, which allows you to market to people who are looking for the services your credit union provides. You won’t be interrupting their favorite TV show. You won’t take up unnecessary space on a page where they’re reading a news article. Your CU will simply show up when potential members are looking for businesses like yours. With SEO, half the battle is won before it even starts.

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