4 things credit unions should know about millennials
As millennials continue to dominate the workforce and control more than $200B in direct purchasing power, it’s imperative that credit unions understand this generation in order to attract and retain them as members, and communicate and engage with them effectively.
Millennials are often described in generalizations, when in reality, they have a variety of needs. They’re single, married, parents, students, entrepreneurs, and so much more.
On March 22, we released our What Matters Now: Insights from Millennials research, which focused on millennial motivations, worries and hopes, and how they define success.
Here are some key insights from the research to help you better understand and serve Millennials:
- Millennials under 30 are more apprehensive about debt and credit than millennials over 30. Younger millennials are more worried about paying off student loans and less likely to have a current car loan than their over 30 counterparts.
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