4 tips for extending cardholder credit (and why a proactive approach works)

When it comes to managing cardholder credit limits, a proactive approach works best. Extending more credit to deserving members when they need it can help inspire their loyalty, keep them transacting, and ensure that your cards remain top-of-wallet over the long term.

“Research shows that when cardholders start approaching 50 percent of their available credit on a card, they put that card away and stop using it,” said Jennifer Kerry, vice president, credit card services for CO-OP Financial Services. “Consumers are becoming very credit savvy, and they know that staying below this threshold protects their credit rating.”

Tip #1 – Track – and Match – the Competition

She notes that the credit card industry is highly competitive, which means members are receiving new card offers on a frequent basis.

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