Airbnb. Dropbox. Slack. We call them unicorns, but the fact that these former startups with $1B+ valuations are becoming less and less rare means that there’s never been a better time than now to take a lesson from their playbooks.

Even better, you can use the same tools they did to build their customer bases and achieve rapid growth.

Back in the mid-2000s, big data, A/B split testing, and agile development cycles were ultra-sophisticated tools that only the earliest of adopters used. Today though, strategies like these are commonplace enough that you only have to look online to find all the resources and tutorials you’ll need to drive your own company’s growth.

Below, we’ll walk you through how some of the biggest names in tech leveraged virality to grow to billion-dollar unicorn status. But since not all of us feel like the next Airbnb, we’ll show you how smaller companies have been able to use these same techniques to accelerate their success.

Get excited, and get inspired. All the tools and resources you need to build a billion-dollar brand are ready and waiting at your disposal. As a young company, you can take matters into your own hands and build a thriving customer base using the twin powers of referrals and virality.

Here’s how to do it.

 

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