4 ways credit unions can woo millennials

Credit unions are a distant concept for most millennials, according to a new study released by CUNA Mutual Group and its consumer brand, TruStage.

Published Wednesday, the study of millennials ages 18-34 with household incomes ranging from $25,000 to $100,000 found 69% were open to joining a credit union, but only 25% have and only 14% keep their primary accounts at a credit union. The largest reason for this, the study found, was that millennials said they just don’t know much about credit unions.

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