4 ways to be an innovative leader in a conventional industry

Startups and new technologies are popping up constantly. Geographic limitations are being lifted as nearly everything becomes globally connected. The explosion of data — and the associated potential for analytics — has changed the playing field on which companies compete.

All industries must continue to innovate and improve to keep up. Let’s embrace change, collaborate, and empower our more conventional industries to move forward.

Behind-the-Scenes Opportunities

Regardless of industry, resistance to change happens because the fear of change is greater than its perceived benefits.

My field of healthcare, for example, is adopting new innovations all the time, but historically that process has been slow — one clinician at a time. Innovations don’t become standards of care until long after they’re introduced (17 years, on average). The focus is typically placed on the interaction between clinicians and patients. However, everything that goes on behind the scenes can play just as big a role in providing high-quality patient care as that direct relationship. As a result, less attention is given to revolutionizing indirect facets of the healthcare experience, meaning there’s low-hanging fruit waiting to be picked.

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