Millennials are expected to overtake baby boomers in 2015 as the largest generation in the U.S., and with this in mind, it’s no wonder credit unions are eager to figure out how to improve tactics to fit in with millennial behavior.

But how do you go about connecting millennials with your credit union? The answer is in the question itself. You have to connect with them. There may be a gap between credit unions and millennials, but we have some expert tips on how to bridge it. Here are five ways to connect with this essential demographic:

1. Go heavy on video content

We spoke to Jonathan, age 22, about how he likes to learn. He said that he is a visual person and loves to watch videos. This is a millennial norm. Maker Studios is the largest distributor of short-form video content in the world. They receive 11 billion monthly views, with 60 percent of their viewers between ages 13 and 34. Millennials are watching videos, and they’re watching lots of them.

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