Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization…

Myth 1.  Social Media Marketing Companies only work with Social Media:

Most GOOD social media marketing companies are shifting more and more to becoming full service inbound marketing agencies. The shift is mainly driven by the need to demonstrate clear ROI from social media efforts. And to get conversions from these efforts you typically must continue to track traffic when it LEAVES the social platform and heads to a business’ website.

To accurately follow these leads and conversions, an agency will need to help your business integrate email and sales for following up. You will also need a well-developed content marketing strategy as this is often why people leave the social network and head to your website in the first place.

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