It may be a little late to publish this article—you know, since we’re already in 2019—but trust me, what I’m sharing with you falls in the “better late than never” category. I considered waiting until later this year and sharing this list for 2020, but if I did that, you might have gone another year continuing to make some of the most common success-killing mistakes. You don’t want that, do you? I didn’t think so. The following five directives came from a much larger list that one of my mentors sent to his team, a list designed to help them avoid previous mistakes and find more success in the new year.
Now, before we go any further, I should probably mention that I left the cussing in for full effect, to make the dramatic point about just how important these tips really are. So, without any further ado, here are five ways to make this year (and every year to come) better than the last:
- Do the f***ing work. Don’t be lazy.
- Be productive early. Don’t f*** around all day.
- Stop doing the same f***ing thing and hoping sh!t will change.
- Don’t f***ing waste energy on sh!t you can’t control.
- Stop being a f***ing people pleaser. It’s sad.
While you can apply all of these to your marketing efforts this year, pay special attention to that last one. Stop being a people pleaser! In my experience, I’ve found that way too many credit unions try to make everyone happy by playing it safe with their marketing. Does that approach sound familiar? Do you portray a bland, vanilla version of yourself in the marketplace because you want to be loved by everybody? Are you worried you might make someone angry? Afraid somebody might disagree with something you say? If so, knock it off!