5 member rewards strategies to drive cardholder spending

When members reach for a payment card at checkout, chances are they are selecting their favorite rewards card.

In fact, Accenture research finds that spending on rewards cards has skyrocketed since the Great Recession.  In the last year alone, consumers received $15 billion in rewards value through cash back, miles and points, according to the firm’s estimates and analysis.

So, how can credit unions create a rewards program that is compelling to member cardholders and that keeps them transacting? Here are a few expert tips to jump-start your offering:

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