5 misconceptions about Facebook your credit union should know

Facebook is one of the most popular social media platforms today. With 1.79 billion active monthly users, it’s no wonder that seemingly everyone has an opinion on how to best use it for business. However, there are several misconceptions about the site that are the complete opposite of what should be done for optimal engagement. If you want your credit union’s page to succeed, be sure to avoid these common Facebook fallacies.

1. “The more we post, the better the engagement.”

If you want to attract attention to your Facebook page, the best thing you can do is post fresh and custom content on an occasional basis, meaning two to three times a week. SproutSocial reports that 86% of social media users follow a brand, but nearly 60% of them are annoyed when those brands post too many promotions. Creating custom content outside of your niche proves beneficial, but there’s no need to shove content in your followers’ faces every day. Instead of posting just for the sake of posting, focus on making sure the content is unique, engaging, relevant and true to your credit union’s brand.

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