5 reasons why your credit union should use influencers

It’s time for your credit union to take advantage of influencer marketing. So what exactly are influencers? We’ll tell you. Influencers are social content creators with a large following who know how to connect with and build digital audiences. They are key assets to marketers. In fact, influencer marketing has become such an integral part of social marketing that it makes up more than 20 percent of the total digital advertising spend in the U.S. Wow!

Consumers are no longer looking towards companies to persuade their purchasing decisions, but there’s no need to panic. They’re now simply looking at each other and their favorite online personalities. Think, bloggers, comedians and Youtube stars. Many consumers and personalities are consolidating massive followings on social platforms such as Instagram, Snapchat, Youtube, Pinterest and more. This makes them perfect targets for influencing other consumers’ purchasing decisions. The best part? They enjoy doing it. There are many reasons why it’s time for your credit union to cash in on influencer marketing. We’ve outlined a few for you.

Trusted communication method

Would you rather have a brand tell you they’re the best? Or a trusted friend? You expect brands to tell you how wonderful they are, but what your friends have to say just carries more weight, right? That’s why there are few things that drive a sale more effectively than a word-of-mouth recommendation. In fact, according to Nielsen, 92 percent of consumers say they trust earned media such as word-of-mouth and recommendations from people they know, above all other forms of advertising. By using an influencer to market your credit union, you’re able to have a personalized, authentic message conveyed by someone people recognize and relate to.

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