5 reasons why your credit union’s website matters most

The way your website looks can indicate whether a potential member will want to join your credit union in mere seconds. But why does having a top-notch website matter? Let’s dig deeper.

First Impressions Matter

Research shows that a first impression is formed within seven seconds. This means that when a new user lands on your credit union’s website, they will have decided whether or not they want to become a member in the time it took to read this sentence. It’s that fast. It has been proven that a visually pleasing website is more likely to retain users. With a strong web design, you’re creating a bigger opportunity to impress new users and convert them into members.

Brand Matters

A credit union’s website is its personal online branding portal. Your website paints a picture of who the credit union is, what it does and how it does it. The good news is that if you have a well-designed site, then you are in control of every aspect of that message. This means you can share your story with colors, images and typography that reflects the tone of your CU.

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