5 reasons you and your members benefit from multi-channel marketing

Working hard to make affordable, effective auto and home protection available to your members? That’s great news. Being the resource members rely on for this valuable coverage gives your credit union a member-friendly income stream, protects two of members’ most valuable assets, and can prevent members from moving to big insurance players—some of which have morphed into financial institutions in recent years (which puts more than your insurance relationship at risk).

But are you delivering a streamlined, omni-channel experience to help members research, buy, and use the insurance you make available? If not, you could be compromising members’ ability to get the protection they need—and putting your member relationship at risk.

1.   Members expect a streamlined, integrated, omni-channel experience. Your members live in an Amazon.com world. They’re used to speed. They’re used to tools. They’re used to having everything at their fingertips. They expect to move easily from one channel to the next. They don’t expect to be asked for information you should already have. Are your online forms already populated? Do members have to fill out their VIN multiple times—especially if you hold their auto loan?

 

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