“You’ve got mail!” At one time, those three words were the best thing we’d hear all day. Today, our inboxes are flooded with emails every hour. And many of the messages end up lost in the clutter, or worse, sent directly to the spam folder.

Because of the current landscape, you may be thinking that your credit union can’t win in the world of email marketing. But even though there are challenges, e-marketing should still be a very important part of your CU’s communication strategy. Here are some simple things you can do in order to improve the open and clickthrough rates of your credit union’s emails.

1. Email new contacts and members within 24 hours

It’s important to take advantage of newly established relationships by sending a personalized email. Not only will your CU remain top of mind, but it’s a great way to showcase your brand and any other product or service offerings. Sounds like a win-win to us.

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