5 strategies for continuous asset growth

by Preston Packer, FLEX

For your credit union, it’s important to acknowledge that “asset growth” and “increasing assets” are two different goals. A generalized growth in assets looks good in the short-term, yes. But sustainable asset growth requires a solid strategy. Let’s explore five impactful strategies to enhance your capability for asset growth.

1. Focus on membership growth

The most active credit unions also tend to be among the strongest lenders. They not only issue more loans but also maintain a higher number of loans per member.

This doesn’t mean that they have lower loan rates or larger offerings, though. They increase efficiency to improve the quality of the member experience, which brings in more members, and therefore contributes to loan/asset growth overall.

 

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