Offering financial services to businesses means actively working to generate and convert leads, typically through digital marketing. At the same time, digital marketing means operating on a scale and marketplace where you face a great deal of competition, including from national and international financial services companies. Whether you’re operating as a bank, credit union, financial advisor, RIA firm CFP, wealth manager – or any other financial service – mastering your online presence and generating leads through creating relationships and targeting your efforts on the people and businesses who really matter will help you to generate and convert more leads for your financial organization.
These 5 tips for financial services lead generation will get you started.
1. Aim For Local Leads
While digital marketing allows you to target anyone who is interested in your financial services and able to use them remotely, marketing to local consumers offers a number of advantages. For example, by targeting a smaller market, you actively work to reduce competition. You’ll also be able to utilize local resources like events, community outreach programs, and reputation management to directly connect with local leads. For example, you can attend local and relevant business and networking events, can host your own to draw in potential leads and can create outreach programs at a local level to meet potential leads. While all of these things take time and money, they are much more personal and convincing than most digital marketing tactics allow you to be.
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