Want to start a fight in a group of marketers? Ask them about the effectiveness of emails, and specifically, email newsletters. Most of us have signed up for them for any number of reasons, just like most of us now click “mark as read” if not “delete” upon their arrival. But that doesn’t have to be the case, because as we’ll see shortly, there are secrets to writing email newsletters people want to read. And people reading your newsletters is a big deal, because when they read your email newsletters, you can begin and/or continue to establish your organization as a thought leader within your community and/or industry whose commentary, thoughts, and insights people will look forward to reading.
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