5 ways direct mail can waste credit union marketing budgets

Every business, from Nike to the smallest local mom and pop store has a finite amount of money to spend on advertising. But not all advertising is equal, and there are some forms of marketing that are more efficient than others. Direct mail is not a very efficient use of bank or credit union marketing budgets, and here are the 5 main reasons why.

Here are Five Reasons Direct Mail Is a Waste of a Credit Union Marketing Budget:

Reason #1: Wasted Resources 

Often when using direct mail marketing, there is a tempting rebate offered by the printer if the customer chooses to print a larger number of copies.  Coincidentally (or not), often if a business orders 1000 units to be printed, there is an added rebate if they order 2000. Or, if a business orders 5000, there is a rebate for ordering 7500 and an even greater rebate for ordering 10,000.

 

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