5 ways to engage your community beyond Financial Literacy Month

For many consumers, spring puts financial security and financial wellness top-of-mind. Banks and credit unions often chose to focus their efforts on providing advice and financial education resources in April, when both Tax Day and Financial Literacy month occur.  However, financial education is necessary year round. In fact, research revealed a strong customer interested in receiving advice from their bank or credit union.

How do you ensure that your institution stands out as a relevant and valuable information resource to your community beyond Financial Literacy Month? Follow five best practices to improve community engagement all year long.


A recent J.D. Power study found that 78 percent of U.S. retail bank customers are interested in receiving financial advice or guidance from their bank. The problem? Only 28 percent of consumers say they’ve actually received it! People know they need financial education and want to become more financially capable—but many banks and credit unions are missing a valuable opportunity to meet this demand.


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