Is bigger always better? For many things in life, the answer is probably yes, but not so much when you’re talking about switching banks. 66% of people would rather bank at a community bank or credit union, and that includes 59% of people already doing business with a megabank, according to the 2015 Consumer Banking Insights Study.

Smaller, community banks and credit unions have a lot going for them. If you’ve ever thought of switching from your national megabank to a neighborhood financial institution, here are six reasons why switching to a local bank can pay off for you:

1. More personal service — This one is no surprise; community banks and credit unions are known for their customer service. In fact, 64% of people surveyed in the Consumer Banking Insights Study believe community banks and credit unions provide better personal service in any kind of interaction — be it face-to-face, over the phone, or online — than big national banks.

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