Chasing Relevance

You may have read the facts:

83 million millennials are in the United States. That’s 36% of our workforce today and 75% by 2025.

How do we best connect with this next generation?

How do we attract and retain them?

What’s the best way to care about their success?

Dan Negroni’s new book, Chasing Relevance: 6 Steps to Understand, Engage, and Maximize Next-Generation Leaders in the Workplace, tackles the challenge. Dan is the CEO of launchbox, an attorney, a sales and marketing executive, and an expert on the millennial generation. I recently asked him about his work empowering the next generation.

“60% of the world’s population is under 30.”

Understand the Generational Divide

Is today’s generational divide greater than the ones that have come previously?

Yes, the difference surrounds how this generation was raised versus others.  The first difference is technology.  The rapid change in it and the connectivity in the world and dynamics of social media have changed the nature of who we are and how we interact.  We have focused less on the interpersonal and more on the phone or device as a means of communication together with the immediacy of action.   This generation wants action and now.  Millennials are not schooled in relationship-building skills, so they are not wired to connect.  This is the biggest difference.  Instead of dealing with the differences, we are just complaining that millennials are not good enough.

 

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