6 successful social media tactics used by major financial brands
For bank and credit union marketers who know they need to up their game in social media, it's not necessary to start from scratch. Check out what some of the more advanced financial brands are doing and put some of their creative resources to work for you. Some or all of the ideas here can be adapted to your needs and scale.
Social media network users reached 2.77 billion in 2019 and are projected to hit 3.1 billion in 2021, according to Statista. No financial institution — regional, national or global — can afford to ignore the immensity of that market reach. While few are ignoring the potential, many financial institutions are unsure how to position themselves on social media even though they realize how important it is to be active on Facebook, Twitter and other social channels.
Social media can help any bank or credit union build online traffic and conversions, create brand awareness, and communicate with consumers in their preferred channel. To help jumpstart the marketing creative juices, here are specific strategic and tactical examples from six financial institutions each with strong social media voices. Although all the companies are large, each offers ideas that other institutions can apply at a scale that suits their situation.
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