Photography is a medium used for storytelling, and when done well, it can send a powerful message. When you think of Nike, you think of intense athletes. Vogue evokes fashion and style. National Geographic captures epic and vibrant nature images. Rather than restricting themselves to stock photography, these companies use custom photography to tell their brand story in ways that are impactful, unique and authentic.
With that in mind, think about your credit union. What story is your brand telling consumers right now? Is it the story you want to be telling? If there’s a disconnect between your brand and the stock photos currently being used, then it’s time to make the switch to custom photography. Here’s how you can do it:
- Create a mood board
A mood board is a great way to establish the look and feel you want with your custom photography. Collect photos from all over — the Internet, magazines, brochures — that look similar to how you imagine your photography working. But don’t go overboard. Only hold on to the photos that really stand out and work well with each other.continue reading »