A few of us went to a digital marketing conference recently, and one the speakers talked about storytelling. It kind of took us by surprise. A digital conference should be about high-tech stuff, right? And storytelling has been around since before any kind of tech existed.

But here’s the thing. Engaging your members online is like telling a story. You get people interested in who you are and what you offer with the story you tell through digital and social media. You get them to come back to your website time after time through storytelling. If you do not tell the right story, in the right way, consumers lose interest.

So how do you tell a good story in the digital world? These tips 7 tips for digital storytelling will help you capture attention and build trust.

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