Recent trends indicate that consumers don’t stick to just one approach when searching for and purchasing auto and home insurance. While personal interaction is still important, experts recommend a newer multi-channel approach to meeting your members where they are today. Listen for some innovative ideas on how your credit union can deliver more value to your members by helping them evaluate and choose insurance options.
- [02:42] Credit unions are a natural fit for providing insurance protection. Members need insurance and credit unions can garner some extra income from that.
- [05:13] The reality is that only about 11-12% of your eligible members are going to switch in any given year and there is a lot of competition.
- [15:01] Start getting in front of members 4-6 weeks before their current policy expires or if they have a new driver.