8 undeniable reasons members love shared branching

Credit unions participating in the fast-growing national (and even international) network of shared branching are ready to provide members with the service they are accustomed to, with the convenience they desire, as if they were at their own credit union. Don’t let distance be a deterrent for members to have easy access to their financials.

Shared branching has a host of benefits for your members, as well for the credit union itself. According to the 2017 Retail Banking Trends and Predictions report, 50% of respondents plan to enhance data analytics capabilities to identify member needs in 2018, and 41% plan to investigate ways to reduce operating costs while not impacting member services. Relying on shared branching to reduce operating costs while still providing members with locations and services to match their needs is a critical way that CU’s are responding. Here are 10 ways to demonstrate the value of utilizing shared branching to your members:

1. Moving?
   Members may have a new address but now there is no need to close out and open a new account elsewhere. Changing financial institutions can be a big hassle and shouldn’t be a mover’s first option when shared branching is offered.
2. Accessibility!
   There are thousands of credit union shared branching locations nationwide so chances are members aren’t far from accessing their money.

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