9 social media marketing solutions for credit unions
Social media presents opportunities for banks and credit unions to generate meaningful connections with customers and members, attract desirable consumers and achieve ongoing business initiatives. With improved targeting, enhanced advertising, compliance support, developments in ROI tracking and more, social media now has the potential to play a meaningful role in your financial institution’s marketing plan.
by: Brenna Keough, Digital Strategist at ZAG Interactive
Who said banking is boring? Okay, so maybe savings accounts and mortgage loans aren’t the top trending topics on Twitter. But that doesn’t mean you shouldn’t talk about them on social channels. It just means you have to treat them in a way that makes them approachable, relevant and interesting. That is what social media marketing allows banks and credit unions to do — communicate with existing and prospective consumers in a way that is personal and relatable, while achieving quantifiable business results.
Social media is ubiquitous, so to stay relevant, financial marketers will need to understand the capabilities and opportunities of various social media platforms. With a unique ability to establish and maintain relationships, financial institutions will need to embrace, resource and advocate for social media as an integral ingredient in their overall marketing mix.
1. Creating Connections
Social media facilitates two-way communication and enables banks and credit unions to talk with — not simply to — customers and members. Financial Social Media reports that 44% of mass affluent consumers that use social media interact with financial institutions specifically. Interacting with customers and members on social media cultivates mutually beneficial, stronger relationships, which can contribute to brand loyalty and customer satisfaction.
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