9 tips for writing CTAs that inspire the right action

CTAs are prime real estate when it comes to your credit union website. In fact, more than 90% of visitors who read your headline also read your CTA copy—with that many potential eyes, it’s crucial that you write compelling CTAs that inspire action.

Your CTA is an invitation for your customers to take a certain action, whether it be to sign up, subscribe, start a trial, learn more, etc. The more carefully you craft it, the more likely people are to act in the way you’d like them to. Check out these tips for writing strong CTAs that convert.

1. Start off with a strong verb

Use action verbs that make it clear what the desired action is right off the bat. For example, instead of “Our ebook is available now,” rework the statement to inspire action, such as “Download our ebook today.” This CTA on HSHFCU’s website is a good example since it leads with a powerful verb, “discover.” Remember that even small copy changes can have a big impact on your conversion rate.


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