In today’s hyper-competitive digital landscape, credit unions face a familiar challenge with new urgency: How do we authentically reach the next generation of members—and get ahead of our competitors while doing it?
On Wednesday, June 12th, credit union marketers and leaders across the country are invited to a free, live virtual masterclass hosted by TriAD CTV®, the credit union industry’s leading Connected TV (CTV) ad-targeting platform.
This isn’t your typical webinar. It’s a deep dive into one of the fastest-growing and most misunderstood advertising channels in credit union marketing today: Streaming TV.
Why Streaming TV, and why now?
Gen Z and Millennials now make up the majority of TV viewers, but they’re not watching cable—they’re streaming.
In fact, over 86% of Millennials and Gen Zers use Connected TV, and research shows they’re more likely to go directly to a brand they trust rather than shop around when choosing a new financial partner.
That makes Streaming TV one of the most powerful and cost-efficient ways for credit unions to reach, engage, and convert the next wave of loyal members.
What you’ll learn in the masterclass
Led by Alex Smith, Co-Founder and Chief Strategy Officer at TriAD CTV, this fast-paced session will give attendees a no-fluff, radically transparent look at:
- What CTV and Streaming TV actually are (and how they’re different)
- How audience-based targeting works—and why it matters for CU growth
- How to track performance and prove ROI
- Common pitfalls credit unions make with digital advertising
- Case studies of real-world CU campaigns that worked
You’ll leave with a clear understanding of how Streaming TV fits into your marketing strategy—and how to make it work for your team, regardless of budget.
Who should attend?
- Credit union marketing leaders
- CMOs, VPs, and digital strategists
- CEOs looking to drive membership growth and modernize outreach
- Anyone curious (or skeptical) about the future of TV advertising
Whether you're a digital ad pro or just starting to explore your options beyond social and search, this session will deliver the clarity, tools, and inspiration you need.
Join the CTV movement. Take your CU’s advertising strategy to the next level.
When: Wednesday, June 12
Time: 12 PM ET / 9 AM PT
Where: Live, virtual, and 100% free
Register now and secure your spot.
