With U.S. homeowners sitting on nearly $35 trillion in equity, the opportunity for credit unions to meet evolving member needs through home equity lending has never been greater. MeridianLink’s latest report, Home Equity Lending: Consumer Survey Report, offers fresh insight from 1,500 homeowners on what’s driving demand and what’s holding it back.
The report reveals that while interest in tapping home equity is growing, many potential borrowers are stalled by confusion, fear of high interest rates, and a lack of guidance. For credit unions, that signals a clear opportunity: educate members, streamline lending processes, and offer personalized digital experiences that inspire confidence.
Discover how your credit union can capture more of this market by understanding what today’s borrowers really want and how modern lending technology can make it happen.
