Superior, WI (October 14, 2025) |
Superior Choice Credit Union (SCCU) is excited to announce the appointment of Adam Keer as its new Chief Executive Officer, effective October 6, 2025. Keer, an accomplished financial industry leader, is poised to drive the credit union into its next phase of growth and member service excellence.
A native of Wisconsin, Keer joins SCCU with a deep background in strategic growth and financial innovation. Most recently, he served as Chief Revenue Officer and Chief Institutional Lending Officer at Connexus Credit Union, where he was instrumental in implementing high-impact profitability strategies, strengthening risk management, and establishing sustainable growth frameworks across the institution.
“On behalf of the Board of Directors of Superior Choice Credit Union, I am pleased to welcome Adam Keer as our new Chief Executive Officer,” said Mark Casper, Board Chair. “Adam brings a wealth of experience in the credit union industry, along with exceptional leadership skills and a strong passion for advancing our organization. We are confident that his expertise will help us continue to grow and provide outstanding value to our members.”
Keer expressed enthusiasm for the opportunity to build on SCCU's foundation “I’m truly honored to step into the role of CEO at Superior Choice Credit Union,” Keer said. “The Board of Directors and the team under the leadership of Chris Dawe have done tremendous work to strengthen the credit union and set the stage for long-term success. Because of their leadership, we’re well-positioned to continue delivering real value for our members and the communities we serve.”
Superior Choice Credit Union, headquartered in Superior, Wisconsin, serves approximately 39,000 members across 12 branches in Wisconsin and Minnesota. With approximately $705 million in assets, the credit union has built a reputation for exceptional member service, financial education, and community involvement.
