CUSG announces 2026 MemberXP™ Best of the Best Awards 

ROYAL OAK, MI (March 9, 2026) |

CUSG proudly announces the first-place winners of the 2026 MemberXP™ Best of the Best Awards, recognizing credit unions that deliver exceptional, measurable member experiences backed by real data and real results. Now in its 10th year, the Best of the Best Awards have become the industry benchmark for identifying credit unions that consistently turn member insight into action. 

Unlike traditional awards programs, the MemberXP Best of the Best Awards are grounded in direct member feedback. The 2026 honors are based on analysis of more than 2.6 million data points representing experiences from over 8.6 million credit union members nationwide, collected through the MemberXP experience management platform. Performance is evaluated using two proven metrics, Net Promoter Score (NPS), and Member Effort Score (MES), with recognition reserved for the top 25% of performers in each experiential category. The highest-ranking credit union in each category earns first place distinction.  

“Best of the Best isn’t about perception, it’s about data,” said Patty Corkery, CUSG President and CEO. “These award-winning credit unions demonstrate what is possible when organizations truly listen to their members and act on insight. Their success shows that exceptional experiences don’t happen by chance, they’re built intentionally through data, discipline, and a deep commitment to member advocacy.” 

Best Overall Member Experience 

The Best Overall Member Experience Award recognizes excellence across the most critical moments in the member journey. The award combines consumer loan, new member and transaction experiences into a single comprehensive evaluation. The 2026 honor was awarded to Alliance Catholic Credit Union in Michigan, which was recognized for consistently delivering low effort, high impact interactions across channels while leveraging MemberXP insights to continuously refine service delivery. 

“Winning Best Overall Member Experience validates the work our teams do every day to put members first,” said Rob Grech, President/CEO of Alliance Catholic Credit Union. “MemberXP gives us the clarity to understand what matters most to our members and the confidence to take action that drives loyalty and trust.” 

Category Excellence Powered by Insight 

In addition to the Best Overall distinction, MemberXP recognized first place winners across a range of experiential categories, including digital banking, lending, new member onboarding, member care and staff performance. Each category reflects a specific moment that shapes member perception and long-term advocacy. 

The awards highlight an important industry insight: Credit unions that reduce effort, close the feedback loop and act on member insight consistently outperform peers in advocacy, loyalty and growth. 

Elevating Industry Thought Leadership 

Beyond recognition, the MemberXP Best of the Best Awards serve as a year-round thought leadership platform for the credit union industry. Throughout 2026, CUSG will spotlight award winners through case studies, webinars, and peer discussions that explore how top-performing credit unions operationalize feedback and create consistent, award-winning experiences. 

“The insights behind Best of the Best don’t stop at the awards announcement,” added Corkery. “They fuel conversations, strategies, and innovations that help elevate the entire industry.” 

A complete list of 2026 first-place winners by category is included below. 

For more information about the MemberXP platform or to learn how your credit union can deliver award-winning member experiences backed by data, visit CUSG.com.