LAKE MARY, FL (June 9, 2026) |
As Addition Financial Credit Union continues to expand its reach and deepen its impact across the communities it serves, the organization has named Miriam Mitchell Chief Growth Officer. In this newly expanded executive role, Mitchell will lead a unified growth strategy that brings together lending, marketing, public relations and community development to strengthen member relationships, drive sustainable growth and advance the credit union's mission of helping members achieve financial success.
Previously serving as Chief Lending Officer, Mitchell will continue to oversee Addition Financial's lending strategy and loan portfolio while assuming leadership of the credit union's Marketing, Public Relations, and Community Development teams. By aligning these member-facing functions under a single executive leader, Addition Financial aims to create a more integrated approach to attracting new members, strengthening existing relationships and delivering greater value throughout every stage of a member's financial journey.
"This role reflects our belief that growth is about much more than numbers – it is about building meaningful relationships and creating opportunities for our members to achieve financial success," said Kevin Miller, President and CEO of Addition Financial Credit Union. "Miriam has spent her career putting members first, developing innovative lending strategies and leading high-performing teams. She understands how to connect business strategy with member needs, and she is uniquely positioned to bring together our lending, marketing, communications and community engagement efforts into a cohesive vision that will strengthen Addition Financial for years to come."
Mitchell brings more than 28 years of experience in financial services and banking to her new role. Since joining Addition Financial in 2005, she has held a variety of leadership positions, including Director of Real Estate Lending, Vice President of Lending and Chief Lending Officer. Throughout her career, she has helped shape lending programs and strategies that balance responsible growth, affordability and member service while supporting the credit union's long-term financial strength.
Under Mitchell's leadership, Addition Financial will continue to focus on expanding access to affordable financial products, increasing financial education and community engagement initiatives, strengthening brand awareness and deepening member relationships across its growing service area.
"As a credit union, our growth is directly connected to the success of our members and communities," said Mitchell. "Every interaction -- whether it's opening an account, applying for a loan, attending a financial education workshop or engaging with us in the community -- is an opportunity to build trust and deliver value. I'm excited to bring these teams together around a shared vision that helps more people discover the benefits of credit union membership and achieve their financial goals."
Mitchell holds a Bachelor of Science in Administration and Business from Barry University and an MBA from Rollins College. She serves on the University of Central Florida College of Business Dean's Advisory Board, previously served as President of the Credit Union Real Estate Network and is an alumnus of Leadership Orlando
