APPLETON, WI (June 18, 2026) |
Fox Communities Credit Union is pleased to announce the hiring of Lindsay LaCourse as Vice President of Product Growth, a newly established leadership role focused on accelerating product innovation, product experience, and member growth across the organization.
LaCourse brings more than 15 years of experience in product and digital marketing and financial services, with a proven track record of driving acquisition, engagement, and conversion through data-driven strategies. She joins Fox from Associated Bank, where she most recently served as Vice President, Marketing Segment Manager, leading omnichannel marketing strategies.
In her new role, LaCourse will lead the strategy, development, and optimization of Fox’s deposit and consumer product offerings. She will focus on identifying market opportunities, enhancing member journeys, and launching innovative products designed to drive sustainable growth and strengthen member relationships.
Throughout her career, LaCourse has demonstrated success in optimizing customer journeys, leveraging CRM and marketing automation platforms, and translating insights into measurable business impact. She is known for her collaborative leadership style and her ability to partner cross-functionally to improve user experience, conversion, and retention.
“I’m sincerely honored to join the Fox Communities Credit Union team. As a Kimberly resident, I value Fox’s roots and how they were founded to help working families of Combined Locks and their strong commitment to communities across Wisconsin.
"As VP of Product Growth, I look forward to ensuring our products and services deliver outstanding value—helping our members achieve their financial goals with confidence,” said LaCourse.
