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Leadership

The leader as advocate

The leader as the advocate

Advocacy can feel intimidating, especially for leaders who associate it with politics or assume it belongs only to CEOs, board chairs, or government affairs teams. In “The Leader as Advocate: Amplifying the CU Voice,” April Ales, CUES VP/Relationship Management, reframes advocacy as a leadership competency—one rooted in education, storytelling, and a willingness to share the real impact credit unions have on members and communities. The article offers practical ways leaders at every level can build confidence, strengthen their advocacy voice, and take small steps that help move the credit union movement forward. 

April Ales
April Ales

CUES

April Ales brings more than 20 years of experience in the credit union movement and is a passionate leader dedicated to helping organizations grow, lead, and thrive.  Her experience spans both league and national roles, where she has championed member engagement, leadership development, and strategic impact across the industry. ...

April is recognized for her authentic, people-first approach and her ability to inspire action while delivering results. She holds a Bachelor of Science in Sociology and Criminology from Florida State University and a Juris Master from Florida State University College of Law with an emphasis in Financial Regulation and Compliance.  She is also a Credit Union Development Educator (CUDE).

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