MADISON, WI (August 22, 2014) -- A new white paper from the CUNA Marketing & Business Development Council, “The Power of Psychographics: Segmented & Targeted Marketing Strategies,” asks, “how much do you really know about your potential markets and what matters most to them?”
Traditionally, marketers have relied on demographic data, such as age, gender, and income, but does demographic data provide the most relevant analysis to define potential markets?
In this paper, the Council explores the concept of psychographics:
- what it is,
- how it’s used,
- ways to gather significant data,
- how credit unions have used it, and
- how to use psychographics to improve overall marketing effectiveness.
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.
The paper is available online in the white paper section of www.cunacouncils.org.
About CUNA Marketing and Business Development Council
The CUNA Marketing and Business Development Council is a member-led organization comprised of 1,200+ credit union professionals across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The CUNA Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 6,200 credit union professionals. For more information, visitwww.cunamarketingcouncil.org or www.cunacouncils.org.