HAUPPAUGE, NY (January 13, 2015) -- GrooveCar Direct (www.groovecarinc.com), the leading auto buying resource for the nation’s credit union industry, has announced a partnership with Champion Credit Union (www.championcu.com) located in Canton, NC.
A community-chartered financial cooperative that was founded in 1932, Champion Credit Union is the oldest public credit union in North Carolina. The credit union serves more than 23,000 residents of Haywood, Buncombe, Henderson, Graham, Swain, Jackson, and Madison counties in NC with four branch locations and assets exceeding $188 million.
“Champion Credit Union is committed to our longstanding pursuit as a financial organization that provides superior benefits and value to our members.We knew our members needed a comprehensive auto buying resource that would serve up everything they expect to have access to – research and comparison tools, build out features, car values and history reports – but branded to Champion and cross promoting the other related products we offer. GrooveCar fit that bill,” stated Noralynn Grindstaff, marketing and communications manager, Champion Credit Union.
The GrooveCar Direct program provides credit unions with the ability to grow from within while providing their members with the best data, research and value in the auto buying market, explained Robert O’Hara, GrooveCar vice president of strategic alliances. “Our program provides the relevance credit unions so desperately need in order to communicate effectively to their membership while increasing loan growth and product-per-member ratios.”
About GrooveCar
Founded in 1999, the privately held GrooveCar provides a comprehensive array of automobile and automotive services and products – shopping, buying, leasing, financing, ownership – for credit unions and credit union members. Additional information may be found at www.groovecarinc.com
About GrooveCar Direct
GrooveCar Direct was created expressly to enable credit unions to develop a revenue generating stream and enhance their ability to secure auto loans. The custom program assists credit unions in realizing quality auto loans through direct and indirect avenues while strengthening member relationships and boosting financial stability. Additional information may be found at http://www.groovecarinc.com/GrooveCar-Direct