A new white paper from the CUNA Marketing & Business Development Council, “Developing a Digital Advertising Strategy,” discusses how credit unions can integrate digital advertising into an existing marketing strategy.
In addition to case studies from several credit unions that have successfully implemented a digital advertising strategy, the Council examines how credit unions might consider using digital advertising to their advantage, including:
- Drafting a written plan or blueprint
- Developing messages for the digital audience
- Integrating digital channels into the credit union’s primary marketing strategy
- Creating impactful content
- Understanding the variety of digital channels available
- Building a budget for digital
CUNA Council members are eligible to receive complimentary copies of this, and more than 300 other white papers.
The paper is available online in the white paper section of www.cunacouncils.org.