Notre Dame Federal Credit Union (Notre Dame FCU) was recently honored with four Diamond Awards and four MAC Awards. The awards recognize outstanding marketing achievements in the credit union industry.
The Diamond awards were presented by the Credit Union National Association (CUNA) Marketing and Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.
The Marketing Association of Credit Unions (MAC) presented the MAC Awards, which have been recognizing outstanding marketing achievements since 1986. Judges include marketing, advertising, media and social media professionals from both inside and outside the financial industry.
Notre Dame FCU won the Annual Report, Cutting Edge, One-Time Event, and Video (Non-Commercial)-Single categories for its Diamond Award entries entitled 2017 Annual Report, Credit Union Charity Challenge, Best. Give Back. Ever., and Tessa.
The MAC Awards presented to Notre Dame FCU were in the Annual Report, Community Engagement, Market Segment Program, and Business Development categories for its entries entitled 2017 Annual Report, Best. Give Back. Ever., Certificate Specials, and Parish Proposals.
The Annual Report highlighted stories of some of the credit union’s current members. The Credit Union Charity Challenge drew attention to the competitive and cooperative nature of the Notre Dame and USC credit unions in their annual charity competition. The Best. Giveback. Ever. emphasized the charitable spirit of the credit union during this unique event experience. The Tessa video highlighted the story of current credit union members spending their free time with an 11-year old shelter dog, named Tessa. The Certificate Specials highlighted the different creative approaches taken to promote the certificates to different market segments. The Parish Proposals were created for both the clergy and non-clergy alike at specific parishes emphasizing the service Notre Dame FCU can provide to this type of organization’s unique needs.
“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”
Notre Dame FCU Marketing Director Stephanie Schrock added, “We are extremely excited to share the achievements of our marketing team! Being acknowledged for mission-focused campaigns is a true testament to the intentional collaboration and design work this group delivers daily to serve our Member-Owners and the communities we live, work, and play in.”
For more information on the Diamond Awards or to view the full list of winners, go to www.cunacouncils.org/awards.
For more information about the MAC Awards and to see all this year’s winners, visit macnetwork.org.
Stephanie Schrock, Arielle Schmitt, Lesley Woodruff, Allen Stenberg.