It is increasingly apparent that digital technologies can replace many aspects of day-to-day financial activities - but not all of them. The branch network is still crucial when it comes to human intervention in more complex products and services, such as figuring out the right mortgage or determining a retirement plan. And this personal touch has been a fundamental asset of community banks and credit unions for decades. Finding the balance is what OneClick Financial Virtual Branches is all about.
“The role of the bank or credit union branch is going to change dramatically as we navigate the new – and next - normal” observes Paula Tompkins, CEO of ChannelNet.
OneClick Financial is a data-driven, digital engagement platform designed to make communication between banks and credit unions and their customers and members automated, cost-effective, and engaging. OneClick Financial provides each customer or member with their own personal page that cross-sells relevant products and services, integrates with social media, displays video, provides educational content, and gathers feedback to ensure all interactions are strategic.
This powerful platform enables banks and credit unions to deliver a tailored and targeted experience that encourages relationship growth while creating consistent, positive interactions.
“Financial services and products can be very confusing for members and customers and not all of them are easily provided in a manageable digital platform. That is why we launched our new Virtual Branches. It extends our digital capabilities for banks and credit unions to bring their branches even deeper into the digital online experience,” notes Tompkins.
Features of OneClick Financial include: Virtual coffee hours to meet key staff, Video conferences with managers or specialists; Listings of branch specialty products and services; Live chat with branch personnel; Photos and bios of key personnel; Display digital in-branch signage online; Click to call or email from mobile device; Photo of branch and mapping to location; 360 Degree video of inside of branch; Display branch social reviews; Information on branch events, community activities and much more.