OCC continued its Spring speaking schedule at the Ohio Bankers League Technology & Security Conference in April. Greg Beckwith, Senior Core Sales Territory Manager – Team Lead, engaged the Ohio bankers with a discussion on the use of data and marketing in an evolving financial services environment.
The presentation highlighted the importance for community financial institutions to adjust their practices in order to better serve their communities and grow their businesses in a rapidly changing world. Greg focused on how the COVID-19 pandemic sped the process of a shift to digital banking among consumers across all demographics and how community banks can capitalize on this “new normal” to deliver an immersive and enriching customer experience.
With this shift to the digital space, community institutions find themselves with more data than ever. The session for the Ohio Bankers League gave COCC another opportunity to share how community banks can leverage this information to create a data-driven mindset and culture. By embracing financial technology and data analytics, these institutions can build and employ a strategy to develop their digital channels for the benefit of their businesses and their end-users.