A new credit union TV & Digital campaign has launched showcasing customers celebrating their low-rate loans and low service fees.
The ads were developed by AdEdge Television Advertising, which produces ready-to-air high-end, easily customizable, TV commercials. Credit unions can now have exclusive use of the ads within their markets and on their websites. Each ad is easily customized with a new voice over & graphics and available for a small fraction of the production original cost.
“AdEdge provides a way for credit unions to air memorable, effective commercials, while saving many thousands of dollars on production costs,” says Randy Hecht, president of AdEdge.
In the campaign titled “Celebration”, low loan rates cause a dad to dance during his son’s baseball game, a mom to celebrate over-enthusiastically during her yoga class, and a mom working as a crossing guard to dance in the middle of the street.
“The humor and charm of these commercials have really worked for us,” says Liz Mumford, VP Marketing for Dutch Point Credit Union. “Working with AdEdge has been a wonderful experience.”
“AdEdge provided the fun vibe we were looking for in our TV Campaign” says Courtney Fulmer, Marketing Director for SECNY “The customization process was simple and quick”.
To view the campaign, visit www.adedge.com or contact Randy Hecht at (914) 329-9240, or rch@adedge.com