City & County Credit Union recently was honored with four Diamond Awards for creative and marketing excellence in the Credit Union industry by the Credit Union National Association (CUNA) Marketing & Business Development Council.
The CUNA Marketing Diamond Awards is the most prestigious awards competition in the credit union industry that celebrates credit unions for producing innovative marketing that increases awareness for the cooperative difference. This year, over 1,200 entries were submitted and only 200 Diamond Awards were awarded with an additional 86 Category’s Best.
City & County Credit Union received a Diamond Award in the following four categories: Annual Report, Digital Advertising, Ongoing Event and Complete Campaign.
In the Annual Report category, City & County Credit Union’s 2019 Annual Report – We’re Your Credit Union – received a Diamond Award. As we faced a year like no other, the 2019 Annual Report focused on the strength and resiliency of City & County’s cooperative roots.
In the Digital Advertising category, City & County Credit Union’s Facebook Instant Experience (IX) – Meet City & County Credit Union – received a Diamond Award for it’s creative approach to increasing brand awareness through an interactive Facebook campaign.
In the Ongoing Event category, City & County Credit Union’s Making the Greater Good Even Greater contest won a Diamond Award. The Greater Good event is a voting contest designed to support and raise awareness for small businesses and non-profits making a positive impact in the community. It operates as a three-step process: nominate, vote, and celebrate.
Lastly, in the Complete Campaign category, City & County Credit Union’s Find Flexibility in your HELOC campaign received a Diamond Award for providing members with a flexible and low-cost borrowing solution during the COVID-19 pandemic.
“At City & County Credit Union, we continually push creative boundaries,” Megan Primeau, VP of Marketing, explained. “We are a team of marketers obsessed with producing great work for our cooperative. Receiving four Diamond Awards is not only a tremendous honor, but also a great reminder that we are and will continue to be committed to actively living out the cooperative difference.”
To view City & County’s award winning projects, visit http://www.adque.com/CUNA/2021/CUNA_Menu.html
Diamond Award Team