Royal Credit Union (Royal) was honored with a Digital Advertising Award at the annual Minnesota Credit Union Network (MnCUN) Marketing Awards. During the virtual ceremony held on December 14, Royal was recognized for outstanding efforts related to their Line of Credit Digital Advertising Geofencing Campaign. The goal of the campaign was to promote Royal’s home equity and personal line of credit products to serve current and prospective Members with their consumer lending needs.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to Members and non-Members alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program was very competitive this year and we would like to congratulate the winners and thank all of the 2021 applicants for their participation.”
The award program recognized the marketing achievements of credit unions in the areas of branding, community impact and outreach, digital advertising, video, and complete campaigns. The nearly 50 applications received were evaluated by volunteer judges.