Maryland’s largest credit union, SECU, has reached the threshold of saving its credit union members more than $1 million when they buy or sell homes through the HomeAdvantage® platform. Just thirteen credit unions across the United States are part of the exclusive HomeAdvantage Million Dollar Club. SECU members earn an average Cash Reward of $1,600 per real estate transaction.
“It is always a joy to partner with a credit union like SECU that is equally dedicated to our mission of making homeownership more rewarding for credit union members,” said Herb Behrens, CEO of HomeAdvantage. “We love working with this team to increase their purchase mortgage business while providing a valuable benefit to their members. We congratulate SECU, both on reaching the million-dollar threshold and on celebrating 70 years as a trusted financial partner to its members.”
HomeAdvantage’s signature real estate marketing platform features frontend tools that attract members at the beginning of their home-buying journey. Backend systems and personal touchpoints nurture them until they are ready to transact. One of those critical touchpoints is the connection to a HomeAdvantage-certified real estate agent who is trained to keep credit union financing top-of-mind. HomeAdvantage recently announced a national expansion. Credit union members can now connect with certified real estate agents and earn HomeAdvantage Cash Rewards in nearly every state and metro area in the U.S.
With more than 260,000 members and $4 billion in assets, SECU has been a HomeAdvantage partner since 2014. To date, nearly $60 million in HomeAdvantage Cash Rewards has been given back to credit union members across the United States.
To date, the thirteen credit unions to earn a spot in the HomeAdvantage Million Dollar Club are Affinity Plus Federal Credit Union, Apple Federal Credit Union, Bank-Fund Staff Federal Credit Union, BCU, FAIRWINDS Credit Union, Northwest Federal Credit Union, Partners Federal Credit Union, Redwood Credit Union, SECU, State Department Federal Credit Union, Tower Federal Credit Union, Wings Financial Credit Union and Wright-Patt Credit Union.
In the last 12 months alone, SECU enrolled more than 300 members in their HomeAdvantage program; 95% of those members were not already working with a real estate agent. By quickly connecting those members to certified HomeAdvantage agents, SECU was able to keep those members nurtured through their home-buying journey until closing and maintained an 82% mortgage pull-through rate.