MarketMatch, Inc., a full-service, digital-forward marketing agency specializing in community financial institutions, announces that the Education Credit Union website redevelopment project has won a 2022 Pinnacle Award from the Cornerstone Credit Union League.
Held in Grapevine, Texas, the 2022 IMPACT Annual Meeting brought together nearly 400 credit unions from Arkansas, Oklahoma and Texas. Cornerstone’s Marketing and Business Development Council created the Pinnacle Awards to honor credit unions and recognize staff for their special skills, innovation, time and resources. The Pinnacle Awards are the pre-eminent recognition of success for a Cornerstone League credit union.
Working with Education Credit Union marketing and operations executives, MarketMatch redeveloped the ECU website from the ground up and aligned outreach, member support and key communication needs with the newly developed website. With its 360° DigitalIQ™ process, MarketMatch delivered a robust website supported by digital search, engagement tools, marketing automation and a clear strategy to engage members and potential members within their individualized buyer’s journey. Within the first few months of the new website launch, ECU saw no drop in website traffic or SEO standings. As the site has gained momentum in the marketplace, ECU has enjoyed a slight lift in overall traffic while maintaining previous use patterns.
The Education Credit Union is a $375M credit union serving nearly 31,000 members across the Texas Panhandle, with a unique focus on providing financial management and tools for educators.
As credit union and community bank marketing experts, MarketMatch brings award-winning web development and proven digital strategy to each client engagement. “We had a vision for the ECU website and knew we had to start from the base foundation and rebuild not only our website but our digital strategy. MarketMatch was a clear choice as a partner, and now with the Pinnacle Award, our partnership has answered the bell with a resounding success and tools for our members and community,” said Lindsey Murphy, senior vice president, marketing and business development for Education Credit Union.
MarketMatch has been working with Education Credit Union since June of 2021. “We are excited that our collective work and strategy has yielded a Pinnacle Award for Education Credit Union. More importantly, the proof of increased member engagement, enhanced member satisfaction and quantified new business lead generation are testament to the DigitalIQ™ process, the partnership with ECU, and our team’s creative approach to website redevelopment,” said Bruce Clapp, president of MarketMatch. “They have a great story
to tell, and our digital communication strategies—centered around the ECU website—will help uncover their key differences, and our specific skill in brand development and positioning will continue to benefit the
credit union.”